Melbourne,
29th January 2007
Honda Australia are very pleased to be teaming up with Hooters Restaurants Australia
to provide grid girls for the 2007 Australian Superbike Championships.
The
'Hooters' girls will appear at selected rounds of the series in 2007 including
Eastern Creek (Rounds 1 and 8) and Round 6/7 at Queensland Raceway.
The girls will also represent the Teknic Honda Team including riders Russell
Holland, Bryan Staring as well as alternate Japanese rider Shogo Moriwaki.
According to the company's Senior Marketing Executive, Julia Bayley, Hooters
Australia is a relatively new operation having just opened their flagship restaurant
in Sydney last July, and were keen to get involved with motorcycle racing.
"We're thrilled to be teaming up with Honda," Bayley said. "The
two brands compliment each other through attracting a similar target group, striving
to provide exceptional customer service and offering great value for the customer."
"Hooters of America have their own series - the Hooters Pro Cup Series
for NASCARS and they have previously been involved in motorcycle racing," Bayley
added.
"Being involved with Honda and the Australian series gives us a great opportunity
to get involved in motorcycle racing here in this country in the early stages
of our development."
Hooters Restaurants Australia is part of a worldwide network including over 400
establishments that are designed to be a classic sports-themed bar and casual
dining restaurant.
Honda's Brand Manager, Phil Reynolds note that everyone involved with Honda's
racing efforts are looking forward to having the grid girls in attendance.
"The girls have a world renowned reputation for being both beautiful as
well as very friendly. I'm sure the fans will appreciate having the opportunity
to chat and have their photo taken with them at race events."
For information on round dates where the girls will be in attendance, go to:
www.aus-
superbikes.com.au
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